Refilme
DESCRIPTION: RefilMe develops sustainable urban hydration solutions for cities, events, and public spaces. We reduce the use of single-use plastics, promote free access to safe drinking water, and encourage healthy habits. Our stations transform urban environments into more human, connected, and sustainable spaces—fostering physical activity, supporting hydration, and contributing to people’s overall well-being and quality of life.
BUSINESS MODEL: We operate through two main revenue streams: 1 - Hydration station rentals for municipalities, events, and brands seeking to promote urban well-being; 2 - Advertising space sales on the stations, including digital screens and customizable areas, with options for one-off activations or monthly advertising plans. Because we engage audiences during moments of pause and self-care, our platforms deliver longer exposure time and high-impact advertising, offering an ESG-driven alternative with greater perceived value than traditional OOH m
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
Case
We have partnered with more than 70 brands, including Shell, C6 Bank, Ambev, and Banco do Brasil—bringing our solutions to initiatives focused on ESG and well-being. Highlights include the 2024 launch of Gatorade’s new Blueberry flavor, where our stations were chosen to provide free product sampling to the public. We also provided sustainable hydration infrastructure at Formula E Brazil, in partnership with Allianz, during the event’s debut in the country (2023). These projects reinforce our core strength: combining innovation, impact, and authentic connections between brands, cities, and people.
