DESCRIPTION: Jade was born from a father’s mission to support his son with autism and today fosters inclusive education for neurodivergent children through technology. Our products – Jade App, Jade Edu, Jade Academy, and Jade Astea – enhance cognitive functions with games and generate educational reports, enabling personalized support and accelerating progress by up to 42%. We continue to bridge the gap between science, schools, and families.
BUSINESS MODEL: Jade adopts a hybrid business model that serves three markets: B2C, B2B, and B2G. In B2C, families pay a monthly subscription to access the Jade App and support children’s cognitive and emotional development. In B2B, schools purchase an annual plan that provides cognitive and pedagogical reports, along with access to the professional platform. In B2G, Jade establishes annual contracts with governments and municipalities, enabling large-scale adoption of inclusive solutions in public school systems.
Jade’s partnership with the Abu Dhabi government began in 2024 at the invitation of the Early Childhood Authority to adapt Jade App and Jade Edu to the local context. The challenge went beyond translation: it required embedding Arab culture into the content, replacing elements with references familiar to children. Over three months, 36 students and professionals tested the solution, which showed significant cognitive improvements, such as alternating attention (+15.67%) and auditory memory (+16.92%). The pilot proved the real impact of the technology and generated insights incorporated into the new app version, marking Jade’s international expansion and reaffirming our global mission.